National Nutrition Week 2015 wins Parents Choice award for marketing healthy food to children

Nutrition Australia is thrilled to be one of the winners of the 2015 Parents’ Choice award for marketing healthy food to children, along with Produce Marketing Association Australia-New Zealand and The Wiggles for the launch of the Pick Right. Feel Bright! campaign during National Nutrition Week.

Pick Right. Feel Bright! is an ongoing campaign by the Australian and New Zealand fresh produce industry to encourage consumers to eat more bright, healthy and delicious fruit and veggies every day.

Nutrition Australia ‘adopted’ Pick Right. Feel Bright! as the theme for National Nutrition Week 2015 and together Nutrition Australia, PMA A-NZ and The Wiggles launched Pick Right. Feel Bright! to inspire everyone to pick fruit and vegetables for a brighter future!

During National Nutrition Week, Pick Right. Feel Bright! and Nutrition Australia shared fresh recipes, tips and new ideas to include fruit and vegetables every day. The Wiggles lent their support by releasing a new song about Pick Right. Feel Bright! on Day 1 of National Nutrition Week, and sharing messages of support online to their millions of young fans. 

This was supported by Nutrition Australia’s Try For 5 challenge, with individuals and community teams signing up to the challenge to eat five serves of vegetables each day during National Nutrition Week.

L-R: Dr Alessandro Demaio (co-founder of the NCDFREE movement and Festival21), Caitlin Syrett (Coordinator National Nutrition Week 2015, Nutrition Australia), Renee Harrison (Marketing Communications Manager, PMA A-NZ), Craig Bennett (CEO, Diabetes Victoria).

 

About the Fame & Shame Awards

The annual Fame & Shame Awards highlight the best and worst in food marketing to children. They’re run by Parents’ Voice, an online network of parents who advocate for healthy food and physical activity environments for children.

This is the second time in as many years that Nutrition Australia has been involved in the winning campaign for the Parents' Choice award. In 2014 we worked with Woolworths and Jamie Oliver’s UK team on the food and nutrition messages in the Jamie's Garden ‘collect, grow, cook & share’ collectable album, which taught children all about growing, cooking and enjoying their own fresh produce.

Jamie's Garden image courtesy of Parents' Voice.

 

For more information:

For media comment please contact Caitlin Syrett, National Nutrition Week 2015 coordinator, csyrett@nutritionaustralia.org, 03 8341 5812.

 

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